Study Series



Interview with Shuhei Yamane

#01 設計をもっとクリエイティブに

「空間デザインの未来をつくる」をミッションとして掲げるTECTUREと、TECTURE MAG(テクチャー・マガジン)。

TECTURE and TECTURE MAG have the mission of “creating the future of space design”.
After graduating from university, Shuhei Yamane worked at Kengo Kuma and Associates, and then worked at LINE in the IT industry before starting his own business.
In this interview, he explains how he came to create a platform based on search and what he’s aiming for.


事業としては現在、検索サービスの「TECTURE」と、空間メディアの「TECTURE MAG(テクチャー・マガジン)」という2つを立ち上げています。






Make creative time with TECTURE

We currently have two businesses, the search service TECTURE and the spatial media service TECTURE MAG.

TECTURE is a one-stop service that connects you with photos of projects at design offices, products in manufacturers’ catalogs, and even the person in charge of the manufacturer. It will be officially launched this June.

Long hours and low wages have become the norm in design firms.
One of the reasons for this is that we spend a lot of time searching for different things.
We’re trying to shorten that to create more time for design and more time for creative output.

I’m sure many of you in the design business are seeing examples on Pinterest right now. Many of our clients are very good at using Pinterest.
It’s hard to know what materials and furniture you’d like to see at that time, and even if you search Google endlessly, you won’t find much information.

Even if you know the manufacturer, it can take up to a week to inquire about the person in charge or communicate with them through the manufacturer’s contact form.
Even though there are about 100 materials to decide on in one property.

I don’t want to spend so much time there. I thought it would be great to get information on a product that I liked on the spot.
It’s all about making it more searchable beyond the Pinterest-like usage.
Ultimately, we aim to connect them to the manufacturer’s representatives.






The future opens by sharing information on a platform

I want to create a platform where design offices and manufacturers can share various information and grow more.
There was a time, I think, when manufacturers, contractors, and design firms all had their proprietary information.
However, I think we’ve come to an age where there’s not much benefit in carrying it around with all the information out there.

The business world shares many business plans and other documents, and the culture of engineers is evident.
On a platform called GitHub, developers can publish their source code, and so on.

For example, other users have commented on this, developers have given advice, and large companies have said, “I want to use your source code, so I want you to buy it.”

It is time for everyone to share information and create a new industry together in architecture.
We want to be at the core of it ourselves.






設計事務所はここ数年で目指す人が少なくなってる状況です。 実際に今の建築業界は何が魅力的かと聞かれると、答えづらい状況にあるのかなと思ってます。


Make the design more creative and cool

The construction industry has a huge market size of 53 trillion yen, but it is the fields other than design that are responsible for much of this.
Therefore, the development of machines in place of physical labor, the use of visualization such as VR in cases where drawings are difficult to convey, and the inclusion of advanced technology in such a large pie are more advanced.

Architects and interior designers are using CAD and CG tools, but I don’t feel that they are benefiting from IT in terms of how they work and monetize their work.
I have an image that probably hasn’t developed in decades, and I’d like to put a scalpel in there.

We put search at the heart of our business, but I think that in the future while keeping that focus, we will be able to reduce the amount of time and effort that goes into researching laws and site characteristics.

By compressing the so-called pane work, you’ll have a better working environment, and you’ll be more creative.
In terms of money, finding a monetization point other than the design fee should stabilize the office operation.

Design firms have become less and less popular over the past few years. I think it’s hard to answer the question of what makes the construction industry so attractive today.

I think it’s good that there is a world where design firms are creative, have money, and look good, and I want to aim for that.
(Continued on #02)

Photographs: Mizuho Kuwata | 桑田瑞穂