JINS 東急ハンズ池袋店 / 髙濱史子建築設計事務所 / +ft+







Logistics pallet fixtures add a new story to space

“JINS Tokyu Hands Ikebukuro Store” is a branch store of an eyewear brand JINS at Tokyu Hans Department Store in Ikebukuro. JINS is a big eyewear chain with over 500 stores worldwide, and their regular store designs are composed of wooden toolbox-like cabinets. The challenge was to propose a unique spatial experience simultaneously maintaining the association with their regular stores by using the existing furniture modules as well as using wood for the material.

The solution we found is simple. We chose wooden pallets that are flat transport structures normally used in logistics as the base of the space components and derived all types of furniture from them. In this way, on one hand, the furniture gives the casualness and familiarity of mass-produced products to the storage space and creates a friendly and accessible atmosphere for men and women of all ages. On the other hand, the pallet-derived set of furniture in the warehouse-like space evokes a narrative of the eyewear products being transported with the pallets and displayed for sale on them. This fictional narrative between the products and the furniture makes the existence and the meaning of the furniture strong, and it plays a vital role in shaping the customers’ purchasing experience special and unique.

The pallets of island type furniture are stacked on top of each other slightly displaced deliberately so that they look like they are roughly stacked in a warehouse. At the same time, the pallets are finished with highly glossy urethane coating, and the bottom pallet is without deck boards not to look too heavy as well as to keep floor clearance for easy cleaning. These good consideration for customers and sales staff shows that it is thought through a piece of furniture with quality.

In the same manner, wall type furniture, sofa benches, and mirrors are created by adjusting their shapes to satisfy each function, while inheriting the gene and context of a pallet. Also, the walls and floors are painted with random patterned graphics that look like pieces of wallpaper stripped off at a construction site. The company name and the sequential numbers are stenciled on each furniture with original typography to give the impression of a mass-producted product.
The accumulation of all these above-mentioned fine details gives each piece of furniture a clean and elegant furniture appearance that blends with the casualness of the pallets and plywood while complementing the world of the narrative using pallets as display in a warehouse.

We believe the innovative part of our interior design is that the context of pallets, a mass-produced standardized product which already used widely in a different situation, meets a retail space for eyewear products and, as a result, the products tell a narrative which appeals to the customers’ emotion. (Fumiko Takahama)

【JINS 東急ハンズ池袋店】

所在地:東京都豊島区東池袋1-28-10 東急ハンズ池袋 2F

設計:髙濱史子建築設計事務所 / +ft+
グラフィック:山野英之 / TAKAIYAMA inc.
施工:茂木晃、富永竜 / スペース



【JINS Tokyu Hands Ikebukuro Store】

Location: Ikebukuro, Toshima, Tokyo, Japan
Principal use: Shop
Client: JINS
Completion: 2019

Architects: Fumiko Takahama Architects / +ft+
Design team: Fumiko Takahama, Kenji Monden, Sonomi Katono
Graphic design: Hideyuki Yamano / TAKAIYAMA inc.
Lighting design: DAIKO ELECTRIC
Contractor: Akira Motegi, Ryo Tominaga / SPACE

Photographs: Daici Ano

Construction type: Interior
Total floor area: 135m²
Design term: 2019.05-2019.06
Construction term: 2019.06-2019.07

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  • 〈JINS 東急ハンズ池袋店〉髙濱史子建築設計事務所 / +ft+|〈JINS Tokyu Hands Ikebukuro Store〉